What was Clara Peller looking for?

 

Clara Peller: Where's the beef?

Narrator: Wendy's doesn't serve a lot of bun and a little bit of beef. We serve a hamburger we modestly call the Single, and Wendy's Single has more beef than the Whopper or Big Mac.

Clara Peller: But when did you get more beans and less bun? Hey, where's the beef?

Narrator: Wendy's kind of people never ask where's the beef.

Clara Peller: I don't think there's anybody back there. You want something better? You want something better? Wendy's!

Narrator: Wendy's. Where's the beef?

Clara Peller: I don't think there's anybody there. I really don't.

The commercial ends with a shot of a Wendy's hamburger, with a caption that reads "Wendy's Single. More beef than the Whopper or Big Mac."

The "Where's the Beef?" campaign was a huge success for Wendy's, and it helped to make the chain one of the most popular hamburger restaurants in the United States. The campaign is also credited with popularizing the catchphrase "Where's the beef?", which is still used today to describe situations where something is missing or lacking.

Wendy's "Where's the Beef?" TV Commercial (1984)